Content Planning Calendar Template

Regular price $19.00

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Description

Plan Stock Photo and B-Roll Shoots With a Clear Creative Production Calendar

Content Planning Calendar Template is an official companion resource created to support, extend, and enhance the implementation of The Visual Content Creator's Guide to Stock Photography & B-Roll Video Success. This Excel workbook helps stock photographers, B-roll creators, and visual content creators organize seasonal themes, track trends, score content ideas, build shot lists, schedule shoots, manage releases, and move content through post-production.

This template is designed for creators who want a structured planning system instead of randomly choosing what to shoot. It gives users a yearless planning workflow using Week 1–Week 13, evergreen seasonal themes, content gap scoring, shoot scheduling, shot coverage planning, release tracking, asset organization, and post-production status tracking.

Includes a quick-start workflow that guides users through themes, gap analysis, shot list building, scheduling, releases, post workflow, and upload preparation.
Provides a 30–60 minute planning sprint structure for quickly scoring ideas, building shot lists, assigning shoots, and checking releases before production.
Includes evergreen seasonal theme ideas for Q1, Q2, Q3, and Q4, including fresh start organization, winter wellness, spring cleaning, outdoor fitness, summer entertaining, back-to-routine, cozy indoors, and budgeting content.
Includes a trend watchlist sheet for tracking topics, keyword signals, rolling periods, sources, notes, and shoot ideas.
Provides a content gap analysis sheet with demand signal scoring, competition saturation scoring, differentiation angle, priority score, rank, and auto-generated top opportunities.
Includes a shooting calendar for planning Week 1–Week 13 shoots with shoot name, theme, location, talent, props, gear needed, shot list link, status, and optional date.
Provides a shot list builder for organizing each shoot by story angle, shot type, variation, must-have status, captured status, and notes.
Includes a releases and assets tracker for model releases, property releases, storage links, asset naming conventions, upload readiness, and checklist notes.
Includes a post-production tracker for culling, editing, exporting, keywording, uploading, QA, and notes.
Provides a printable week summary for reviewing the next two weeks of shoots and release-related missing items.

Use this workbook to plan content more strategically, stay organized before and after each shoot, and build a more consistent stock photography and B-roll production workflow.

Digital Product Contents

Start Here
A quick-start guide that explains the full workflow: choose seasonal themes, score content ideas, build shot lists, schedule shoots, confirm releases, track post-production, and prepare content for upload.

30–60 Minute Planning Sprint
A short planning framework that helps users move from idea scoring to shot list creation, scheduling, release preparation, and post-production readiness in one focused planning session.

Seasonal Themes
An evergreen seasonal planning sheet with buyer use cases, visual concepts, props and talent ideas, and notes. Themes include fresh start organization, winter wellness, spring cleaning, outdoor fitness, summer entertaining, back-to-routine, cozy indoors, and yearless budgeting/financial planning.

Trend Watchlist
A tracking sheet for monitoring content topics and keywords. It includes fields for topic or keyword, signal, rolling period, source, notes, and shoot idea.

Content Gap Analysis
A scoring sheet for evaluating content ideas based on demand signal, competition saturation, and differentiation angle. It includes formula-based priority scoring, ranking, and top opportunity areas.

Shooting Calendar
A yearless shooting schedule using Week 1–Week 13 planning. It includes fields for week, shoot name, theme, location, talent, props, gear needed, shot list link, status, and optional date.

Shot List Builder
A production planning sheet for breaking each shoot into specific shot coverage. It includes shoot name, story angle, shot type, variation, must-have status, captured status, and notes.

Releases & Assets Tracker
A tracking sheet for managing model release status, property release status, storage links, asset naming conventions, upload readiness, and upload checklist notes.

Post Production Tracker
A workflow sheet for tracking content after the shoot. It includes cull, edit, export, keyword, upload, QA, and notes columns.

Printable Week Summary
A printable planning summary for the next two weeks. It includes shoot, theme, location, status, and a manual quick view for required releases and missing items.

Example Tab
A simple example note explaining that the workbook is yearless and can be planned using Week 1–Week 13 with optional blank date fields.

What You Will Receive

Please note that this is a digital product, so no physical product will be shipped to you.

Upon purchase, you will receive an email containing a secure download link to an Excel workbook consisting of approximately 10 worksheets.

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